Alberta Ferretti is making waves in the fashion world with the announcement of its upcoming runway show in Dubai set for February 2026. The illustrious Italian fashion house has been designated as the Guest Designer for the Fall/Winter 2026/27 edition of Dubai Fashion Week.
Alberta Ferretti will kick off Dubai Fashion Week with a catwalk display on Sunday, February 1, marking the brand’s first comprehensive showcasing in the Middle East.
“I am thrilled to bring the Alberta Ferretti world to Dubai. The city’s vibrant energy, its multicultural audience, and commitment to design excellence create a fitting backdrop for our debut in the region,” said Lorenzo Serafini, the brand’s creative director, in an official statement.
Serafini elaborated, “Our Fall/Winter 2026 collection embodies the refined craftsmanship and emotional depth that are hallmarks of the Alberta Ferretti brand.” Serafini took over as creative director in 2024, following founder Alberta Ferretti’s legacy.
The brand’s appearance at Dubai Fashion Week highlights the rising stature of Dubai in the global fashion scene, signaling a creative synergy between Europe and the Middle East.
“Dubai serves as an incredible junction of cultures, creativity, and global business. Unveiling the new Alberta Ferretti Fall/Winter 2026 collection at Dubai Fashion Week is a strategic move that exemplifies our intent to broaden the brand’s international reach. We are excited to lead this season and engage with a platform that is instrumental in shaping the future of fashion globally,” noted Massimo Ferretti, executive chairman of Aeffe Group, which oversees Alberta Ferretti along with brands like Lorenzo Serafini, Moschino, and Pollini.
Globally recognized for its femininity and timeless elegance, Alberta Ferretti is synonymous with poetic silhouettes, fluid tailoring, and exceptional craftsmanship, epitomizing the essence of ‘Made in Italy.’
Traditionally, Alberta Ferretti hosts its fashion shows in Milan during the women’s ready-to-wear season. Although one-off presentations have occurred in locations like Los Angeles, where a spectacular event unfolded at the Chateau Marmont.
Executives at Dubai Fashion Week expressed enthusiasm for the collaboration.
“With each iteration of Dubai Fashion Week, we solidify its position as a global and innovative venue for creativity and cultural exchange. We remain committed to broadening our horizons as a significant occasion on the international fashion calendar. Hosting Alberta Ferretti, a brand whose design legacy exemplifies grace and sophistication, is an honor for DFW and reinforces the confidence prestigious international maisons and emerging talents hold in Dubai as a prominent global hub for fashion excellence,” remarked Khadija Al Bastaki, senior vice president of Dubai Design District (d3), where the upcoming shows will unfold.
The chief strategy officer of the Arab Fashion Council, Mohammed Aqra, added: “Welcoming Alberta Ferretti as our Guest Brand highlights the escalating strength of Dubai Fashion Week. This partnership affirms our belief that Dubai plays a pivotal role in the global fashion dialogue.”
The Autumn/Winter 2026/27 edition of Dubai Fashion Week is slated for February 1 to February 6, 2026, at d3. The event will showcase a mix of local designers, regional talents, and internationally acclaimed brands, fostering innovation in the industry.
Positioned at the forefront of the global industry calendar, Dubai Fashion Week continues to influence trends ahead of New York Fashion Week, serving as a vital platform for both regional and international fashion excellence.
